Projects
Responsible for all copywriting needs across VIZIO on and off device including emails, social, website, on-device copy, ad campaigns, product descriptions, and UX microcopy—managing the full content ecosystem for a leading smart TV brand
Crafted the 'More Than an Investor' positioning for Kevin Love's groundbreaking partnership with Shift Naturals, balancing NBA-first THC brand collaboration with messaging that emphasized wellness over cannabis to maintain fan trust.
I worked with the Scott & Jon’s team for several months during their brand refresh, helping to re-position their brand in a crowded market space and create a new messaging hierarchy that connected with consumers.
VIZIO TVS + SOUNDBARS
On device and off device copywriter for VIZIO since 2021
I created the tagline “Free TV lives here” for VIZIO WatchFree+ — the smart TV company’s free, built-in streaming service.
HP CES Sustainability Site
Developed microsite copy for HP to communicate their sustainability story to CES convention audiences, making technical environmental data engaging and accessible.
Agency work
I work with several digital and website design agencies on a regular basis.
CPG
I have extensive experience working with CPG companies, from startups looking to define their brand to national chains working on a brand refresh
Apparel + Lifestyle Brands
I have been telling stories through catalogs, website, emails, and ad campaigns for apparel and studio brands for over a decade. These include OluKai, Volcom, prAna, ToeSox, TAVI, and Base33.
Led brand relaunch for KPAX, shifting from medical positioning to empowered wellness. Created the tagline 'Own Your Energy' and wrote all website and product copy to resonate with health optimizers and wellness seekers.
As part of my time with Kashi natural food brands, I also worked on other brands within their natural food portfolio such as product descriptions for Bear Naked