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    <lastmod>2016-04-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/1460239402604-6ARQ1YZ9P0D0AHJLUHWX/2P3A0761.jpg</image:loc>
      <image:title>About me</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.zoeoksanen.com/welcome</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-01-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/1452052762898-YJNGG1UN34G3J51H8TWZ/unnamed.jpg</image:loc>
      <image:title>Welcome</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.zoeoksanen.com/portfolio</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-01-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/1517002788175-4U5B0MW3TTWYK2ULSIYK/Screen+Shot+2018-01-26+at+1.39.14+PM.png</image:loc>
      <image:title>Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/1517003283303-AE080WPBVB5R7BNDLZPL/OluKai+web+banner</image:loc>
      <image:title>Portfolio</image:title>
      <image:caption>I create copy for OluKai's consumer and trade catalogs, email campaigns, web copy, and blogs</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/1477422471308-MJ79TZRVV2RQDQL7MU1N/image-asset.png</image:loc>
      <image:title>Portfolio</image:title>
      <image:caption>Product Copy for the VOLCOM SNOW line 2016/17</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/1477422635713-7ZIS31AVKBSTC1XP3AYL/image-asset.png</image:loc>
      <image:title>Portfolio</image:title>
      <image:caption>Product Copy for VOLCOM SNOW line 2016/17</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/1445744755284-HWG9CYZTVKT1TMDWHA1F/2483872_orig.jpg</image:loc>
      <image:title>Portfolio</image:title>
      <image:caption>Magazine editorial: My Personal Story: Life as a Professional Snowboarder's Wife for Snowboard Magazine</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/1445745208842-7USAMSVY5UCMLWFWROHD/2296250.jpg</image:loc>
      <image:title>Portfolio</image:title>
      <image:caption>Magazine editorial: HUCK Magazine issue inaugural issue cover story: Shaun White</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/1452050938899-V99O9NC0Y2K9YAX9949E/Screen+Shot+2015-10-24+at+8.14.02+PM.png</image:loc>
      <image:title>Portfolio</image:title>
      <image:caption>I worked alongside my husband (founder) on helping build Mizu from its very inception, including helping to establish a brand voice, and content strategy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/1452051258114-GQE2FPZ231V119HY5ZGX/social_wine1.jpg</image:loc>
      <image:title>Portfolio</image:title>
      <image:caption>Advertising campaign copy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/1452051349807-0NOK5VVP8CA0ELFRJU8D/social_insulated1+copy.jpg</image:loc>
      <image:title>Portfolio</image:title>
      <image:caption>Advertising campaign copy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/1445743245549-8SZI10PS9F3GEPXHUQNL/Screen+Shot+2015-10-24+at+9.20.02+PM.png</image:loc>
      <image:title>Portfolio</image:title>
      <image:caption>Creating content for company blogs is one of my favorite roles. I run all elements of the Mizu Life Blog, including planning the editorial calendar, sourcing information, and writing all features.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/1452665357802-INQLPTET8W4QFI4P9I3Q/1452381256899.png</image:loc>
      <image:title>Portfolio</image:title>
      <image:caption>I was directly involved in the rebranding of Indigo Dragon Wellness Center, C.A. I provided all web copy, tagline creation, blog posts and social media management. I continue to work on a monthly basis with the center on marketing and content management. (NOTE: NEW WEBSITE CURRENTLY UNAVAILABLE)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/1453913652033-DTCV7OTRKD7H5QTRYEPZ/Screen+Shot+2016-01-27+at+8.52.43+AM.png</image:loc>
      <image:title>Portfolio</image:title>
      <image:caption>Phivebar is a brand new start up product that launched Feb 2016. I was involved from the very early stages in helping to define the voice, brand messaging, and story. I created all copy content for the website as well as the copy for the bar packaging. www.phivebar.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/1445745107783-2WW97ZYYSJGQ1M71HTWQ/5887020.png</image:loc>
      <image:title>Portfolio</image:title>
      <image:caption>Tagline creation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/1452665118190-LLZ05YE104VH8IDS8TDO/Screen+Shot+2016-01-12+at+10.04.11+PM.png</image:loc>
      <image:title>Portfolio</image:title>
      <image:caption>Magazine editorial: Interview with Saint Archer Beer co. for Spine Magazine</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/1452051395645-7RRAQ470LYQ03KVPORP1/Screen+Shot+2015-10-24+at+9.23.24+PM.png</image:loc>
      <image:title>Portfolio</image:title>
      <image:caption>Web copy, case studies, and industry interviews for San Diego Interactive Studio Metajive</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/1445744980107-CZ9Z2HHCOW758ANOUW1A/Screen+Shot+2015-10-24+at+9.48.12+PM.png</image:loc>
      <image:title>Portfolio</image:title>
      <image:caption>Company Case Studies</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/1445744421638-J4AB3LOPTZ1Z8KCG58ZW/Screen+Shot+2015-10-24+at+9.39.55+PM.png</image:loc>
      <image:title>Portfolio</image:title>
      <image:caption>Metajive blogs</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/1445745688474-SARXOK41GRY95IZUMJA8/1889710.jpg</image:loc>
      <image:title>Portfolio</image:title>
      <image:caption>Magazine editorial: HUCK Magazine. Kevin Pearce interview</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/1515562862113-LADQ601SVXIQ6FVEHU07/images.png</image:loc>
      <image:title>Portfolio - Ghost Writing</image:title>
      <image:caption>Nope, I can't give these away so easily! My main clients are a high level executive business coach for whom I write opinion pieces and actionable blog features, and a digital "thought leader", for whom I write contributions to industry publications. I will happily send you samples and references privately upon request.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.zoeoksanen.com/services</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-01-10</lastmod>
  </url>
  <url>
    <loc>http://www.zoeoksanen.com/description</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-04-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/1523476535168-JIGJ06Y9UYBRC94V7N35/Screen%2BShot%2B2016-01-12%2Bat%2B10.04.11%2BPM.png</image:loc>
      <image:title>Description</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/1523476856700-QH44CHF2XCCFVWGX2Z19/Screen%2BShot%2B2016-01-27%2Bat%2B8.52.43%2BAM.png</image:loc>
      <image:title>Description</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.zoeoksanen.com/stockists</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-09-29</lastmod>
  </url>
  <url>
    <loc>http://www.zoeoksanen.com/description-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-04-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/1523476535168-JIGJ06Y9UYBRC94V7N35/Screen%2BShot%2B2016-01-12%2Bat%2B10.04.11%2BPM.png</image:loc>
      <image:title>Copy of Description</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/1523476856700-QH44CHF2XCCFVWGX2Z19/Screen%2BShot%2B2016-01-27%2Bat%2B8.52.43%2BAM.png</image:loc>
      <image:title>Copy of Description</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.zoeoksanen.com/hero-image</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-09-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/1523476384084-MHEAXUV3SNHMWK3E1LAJ/stock-photo-open-book-hardback-books-on-wooden-table-back-to-school-copy-space-326188373.jpg</image:loc>
      <image:title>Hero Image</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.zoeoksanen.com/our-juice</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-09-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5794fb301b631bb13257714c/1475248968009-JUSNHNWELSC8N17TT2D8/image-asset.jpeg</image:loc>
      <image:title>Experience</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.zoeoksanen.com/introduction</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-04-11</lastmod>
  </url>
  <url>
    <loc>http://www.zoeoksanen.com/about-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-09-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/1523650310148-HZAXZWCF76BWL0WT60E1/2P3A0761c.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/1523650440806-9LFDFHTJ3A11TGSLI4J1/2P3A0761c.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.zoeoksanen.com/contact-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-09-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/1523490893398-K71FQ0ZJTK89B38NKM7P/hero.jpg</image:loc>
      <image:title>Contact</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.zoeoksanen.com/work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-03-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/1663208923862-LANWSA2J9WML145P9AJC/Screen%2BShot%2B2021-10-05%2Bat%2B2.30.41%2BPM.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/a9c5708f-0d28-4ddd-a08b-e17d070db9dc/Screenshot+2024-01-30+at+2.46.19+PM.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>I have created all VIZIO copy both on and off device for 2+ years. This example showcases the tagline I created for VIZIO’s WatchFree+ free streaming service.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/23d4bad7-7061-4461-b4cb-7a7c28e4e8d2/Screenshot+2024-02-02+at+10.51.42+AM.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/1663209264181-38CN0FZBWRLHE1P0TZSW/Screen+Shot+2022-07-21+at+9.01.43+AM.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/1663209323918-8QCJU3FVFWCWS38GE1GA/Screen+Shot+2022-07-21+at+9.05.29+AM.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/1663209148062-OX47DBN7Z46KBNIS4FY9/Screen+Shot+2021-10-05+at+2.31.55+PM.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>I worked with Kashi, RX Bar, Bear Naked and other Kellogg brands for several years, creating copy for packaging, website, campaigns, emails, blogs and more.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/1663209507653-2WIR0OV0FFF0271MNTIQ/Screen+Shot+2022-07-14+at+8.05.17+PM.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>NOMI are changing the way healthcare happens. I helped them identify their key messaging pillars and created the copywriting for the first iteration of their website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/3a79045b-a18a-4284-a038-6d6f6b6876ef/IMG_6097.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>I spent 3 years writing for prAna, covering all copywriting needs from campaign ideation to catalog copy. pdp pages, emails, and ads.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/1663209204621-3YXFY0FPN2KUWQ5UCAHS/Screen+Shot+2022-07-14+at+7.48.43+PM.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>I helped create the voice and tone for this craft kombucha brand out of San Diego, and wrote all website copy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/1663209077360-HY8FW4ISH96JMWO8EL8B/Screen+Shot+2021-10-05+at+2.30.41+PM.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/c76fff10-8251-42b0-9c32-f27932d6ab15/Screenshot+2024-03-20+at+1.05.18+PM.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>I worked closely with the Rob Machado Foundation, creating copy for their their website and video campaigns.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/1663209745574-R8A4BFF5DS1MTTYSYCCV/Screen+Shot+2022-09-14+at+7.40.09+PM.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>I have contributed to OluKai copywriting on catalog/website/emails/social for several years in a freelance capacity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/00c09e7a-502d-4bef-a8aa-c6a74b4e1434/Screenshot+2024-03-20+at+1.07.04+PM.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Tagline creation and brand positioning plus all website copy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/7d88a3a7-d12b-4a1f-b147-f1ee94d0b235/Screenshot+2024-03-20+at+1.08.30+PM.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Helped ghostwrite this marketing book targeted at helping brands communicate effectively with Gen Z. I also wrote original content for several chapters.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.zoeoksanen.com/servicescopywriting</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-16</lastmod>
  </url>
  <url>
    <loc>http://www.zoeoksanen.com/project-gallery-page-zoeoksanen</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/b6403d62-cbab-4b73-8a38-4681bc742b3e/DM_Top-Deals_Email_FootballKickoff.jpg</image:loc>
      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Responsible for all copywriting needs across VIZIO on and off device including emails, social, website, on-device copy, ad campaigns, product descriptions, and UX microcopy—managing the full content ecosystem for a leading smart TV brand</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/2f156928-0892-4772-944c-836320a1a9e8/Enjoy+Shift+Kevin+Love+Landing+Page.png</image:loc>
      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Crafted the 'More Than an Investor' positioning for Kevin Love's groundbreaking partnership with Shift Naturals, balancing NBA-first THC brand collaboration with messaging that emphasized wellness over cannabis to maintain fan trust.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/acfb7712-2316-44bc-a95d-461489f5dda6/Screenshot+2024-11-15+at+8.25.33%E2%80%AFAM.png</image:loc>
      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>I worked with the Scott &amp; Jon’s team for several months during their brand refresh, helping to re-position their brand in a crowded market space and create a new messaging hierarchy that connected with consumers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/b7a1c149-0b08-4203-9a61-db9d5c106368/Screenshot+2024-09-11+at+5.18.19%E2%80%AFPM.png</image:loc>
      <image:title>Portfolio - VIZIO TVS + SOUNDBARS</image:title>
      <image:caption>On device and off device copywriter for VIZIO since 2021</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/837a9874-6f85-4f47-ade3-0614b9b15342/port9.png</image:loc>
      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>I created the tagline “Free TV lives here” for VIZIO WatchFree+ — the smart TV company’s free, built-in streaming service.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/bad03e74-95b9-456b-be85-be793c3c6fc7/port10.png</image:loc>
      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/138f9da3-e965-405e-bfe6-7e80294bb6bf/port7.png</image:loc>
      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/d7c97eb3-0d06-4660-b971-29edb05e5bb6/Screenshot+2024-09-12+at+8.08.42%E2%80%AFAM.png</image:loc>
      <image:title>Portfolio - HP CES Sustainability Site</image:title>
      <image:caption>Developed microsite copy for HP to communicate their sustainability story to CES convention audiences, making technical environmental data engaging and accessible.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/0f7be3a4-c24f-4e07-9dab-665fde6e8dc7/Screenshot+2024-09-12+at+8.09.05%E2%80%AFAM.png</image:loc>
      <image:title>Portfolio - HP</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/4845003a-b47f-4428-88e4-2a606afdc51a/Screenshot+2024-09-12+at+8.09.16%E2%80%AFAM.png</image:loc>
      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/de5aab80-a3b7-4c11-bda7-624cec3eb006/Screenshot+2024-09-12+at+8.09.44%E2%80%AFAM.png</image:loc>
      <image:title>Portfolio - Agency work</image:title>
      <image:caption>I work with several digital and website design agencies on a regular basis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/16ea8da9-a33b-4d06-a054-80aa4ce54b20/port3.jpg</image:loc>
      <image:title>Portfolio - CPG</image:title>
      <image:caption>I have extensive experience working with CPG companies, from startups looking to define their brand to national chains working on a brand refresh</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/11ca3f35-f02d-4458-9a35-04d6251468ec/Screenshot+2024-09-11+at+4.21.17%E2%80%AFPM.png</image:loc>
      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/082ef655-066a-429e-9dd7-aac12b5b0932/Screenshot+2024-09-11+at+4.21.04%E2%80%AFPM.png</image:loc>
      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/30349bbb-505c-4623-b9ab-ff09dadfefe1/port14.png</image:loc>
      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/ab56730b-8f42-4901-9026-c0e53b653dc8/port6.jpg</image:loc>
      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/23df4894-731b-4b92-829a-c0dc9f6c32a6/port4.jpg</image:loc>
      <image:title>Portfolio - Apparel + Lifestyle Brands</image:title>
      <image:caption>I have been telling stories through catalogs, website, emails, and ad campaigns for apparel and studio brands for over a decade. These include OluKai, Volcom, prAna, ToeSox, TAVI, and Base33.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/5d82a51c-ca9a-4b53-9f4a-eec58b928903/port2.jpg</image:loc>
      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/71ed33d1-f0d5-4dc8-af2c-e31d80ea387e/port1.jpg</image:loc>
      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/1b4cdbb5-c7c6-422e-9ac6-39f8180cdb6d/Screenshot+2024-09-11+at+4.22.56%E2%80%AFPM.png</image:loc>
      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Led brand relaunch for KPAX, shifting from medical positioning to empowered wellness. Created the tagline 'Own Your Energy' and wrote all website and product copy to resonate with health optimizers and wellness seekers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55e7c3c4e4b04b81f1ecff1f/ccc12c6c-c1df-4197-93bf-504d59d48984/1630786566217.jpg</image:loc>
      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>As part of my time with Kashi natural food brands, I also worked on other brands within their natural food portfolio such as product descriptions for Bear Naked</image:caption>
    </image:image>
  </url>
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