Hello! If you’ve landed here I’m going to guess you’ve got a story to tell. After all, aren’t we all in the business of storytelling? At least, we should be. Because if we are not telling stories, and if we aren’t reaching people on an emotional level, then what are we doing?
Your brand story is the foundation of your company. Try to build the walls without it, and they won’t hold for long. In fact, without a story, you can only be a commodity. It’s your story that gets us every time. We believe in you. We know you. And yes, we want to give you our money because the story is so damn good. It’s how you build brand advocates — the lifelong consumer we all dream of.
But you’d better make sure that story is authentic or they’ll call you on it every time.
My job is to find that story -- or refine it -- and tell it. That might mean through web copy, email campaigns and blog posts, or advertising, social media, and video. Ready to dig into yours?
