I am a native Brit living in Southern California who spent many years in-between calling France, Australia, Austria, and Finland home. My time spent working and living within the field of action sports - I am married to a professional snowboarder and worked for Burton Snowboards in many roles - has offered me a unique perspective into a world that many only look in at from the outside, and I have enjoyed sharing my insights with others through my magazine features. My understanding of this sector has also led me to work with many lifestyle brands, from Nixon Watches to Mizu Life.
As a copywriter, I genuinely love helping brands develop their unique personality so that they can set themselves apart from the crowd with words. I've worked with media companies and niche lifestyle and design brands as well as larger corporations.
My experience since 2008 as a founding owner of the brand Mizu (www.mizulife.com) has added a whole new level of strategic understanding to my approach to content strategy and delivery within the wider concept of building and launching a company with a strong voice.
